AI Content Strategist & Growth Marketer

Jiwon Lee is an AI Content Strategist and Growth Marketer bridging complex generative technology with viral consumer narratives.

AI Content · Growth Strategy

Manus Creator Program

Generative AI, translated into practical consumer use cases.

Campus Marketing · Leadership

Data-informed campus campaigns, activation, and ambassador mentorship.

Brand Strategy · Web UI/UX

Digital rebranding assets for a client skincare brand.

Public Campaign · Video Direction

A public carbon-neutrality campaign powered by solo content production.

Broadcast Design · Live Operations

On-air commerce graphics designed to stay clear at broadcast speed.

Brand Identity · Spatial & Print Design

A city-scale event visual system designed across every touchpoint.

Short-form · Cinematic Video Production

Award-recognized video work spanning short-form storytelling and academic promotion.

Brand Architecture · UI/UX & Merchandising

A student club union identity system spanning events, digital channels, and executive apparel.

(Selected Work)