GIF 2025 Brand Identity & Spatial System

A city-scale event visual system designed across every touchpoint.

Oct 2025

For GIF 2025, a large-scale event hosted by Daegu Metropolitan City, independently designed the full visual system across event views, banners, PPT broadcast screens, name tags, photo walls, seating plans, schedules, posters, print, and digital assets.

Role: Key Visual Development · Spatial Design · Print Production
Tools: Key visual system · Editorial design · Print supervision · Vendor quality control

(Selected outcomes)

01Designed the complete visual system for a Daegu Metropolitan City-hosted large-scale event
02Designed event banners, PPT broadcast screens, name tags, photo walls, seating plans, schedules, and posters
03Independently handled print, digital, spatial, and participant-facing design assets

(Event Identity)

01 — 19

GIF 2025 event design in use — 07_Event Identity · Hero 01 / Event-wide design in use 01
A full event view showing visual assets designed by Jiwon Lee in use.

(Spatial System)

03 — 19

GIF 2025 event banner 01 — 07_Event Identity · Spatial 01 / Event banner 01
An event banner designed for GIF 2025.

GIF 2025 event banner 02 — 07_Event Identity · Spatial 02 / Event banner 02
A second event banner designed for GIF 2025.

GIF 2025 event banner 03 — 07_Event Identity · Spatial 05 / Event banner 03
A third event banner designed for GIF 2025.

GIF 2025 PPT relay screen and banner — 07_Event Identity · Spatial 03 / PPT relay screen & banner
Design for PPT broadcast relay screens and event banners.

GIF 2025 attendee name tag — 07_Event Identity · Spatial 04 / Attendee name tag
A name-tag design for GIF 2025 attendees.

GIF 2025 photo wall — 07_Event Identity · Spatial 06 / Photo wall
A photo-wall design for the GIF 2025 event space.

GIF 2025 seating plan schedule and poster — 07_Event Identity · Spatial 07 / Seating plan, schedule & poster
Design for the event seating plan, schedule, and poster.

(Print & Editorial)

10 — 19

GIF 2025 print material 01 — 07_Event Identity · Print 01 / Participant print material 01
A print component designed for participant-facing communication.

GIF 2025 print material 02 — 07_Event Identity · Print 02 / Participant print material 02
An editorial layout from the GIF 2025 event toolkit.

GIF 2025 print material 03 — 07_Event Identity · Print 03 / Participant print material 03
A wide-format print application of the key visual.

GIF 2025 table seating assignment — 07_Event Identity · Print 04 / Table seating assignment
A table seating-assignment design for GIF 2025 attendees.

(Digital Assets)

14 — 19

GIF 2025 digital asset 01 — 07_Event Identity · Digital 01 / Digital system 01
A digital expression of the event identity.

GIF 2025 digital asset 02 — 07_Event Identity · Digital 02 / Digital system 02
A mobile-oriented event communication asset.

GIF 2025 digital asset 03 — 07_Event Identity · Digital 03 / Digital system 03
A screen-based touchpoint from the GIF design system.

GIF 2025 digital asset 04 — 07_Event Identity · Digital 04 / Digital system 04
A supporting digital layout for the event experience.

GIF 2025 digital asset 05 — 07_Event Identity · Digital 05 / Digital system 05
A digital application supporting the event identity.

GIF 2025 main key visual screen — 07_Event Identity · Digital 06 / Main key visual screen
The main key visual screen designed for GIF 2025.